September 2009

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Trevor Godman

Now that IS interesting! (Not that everything else you write isn't, obviously.)

I know very little about either qualitative research or proper social-sector stuff like crime or environmentalism. But ... the value of getting people to tell their own stories and then pick the message out is really interesting, and parallel some developments in quantitative work. Powered by the same kind of text analytics software that will analysis the kinds of comments people post on blogs and the like (eek!) it's now much more practical to let quant questionnaire's much less structured and let punters tell the interviewer what they think about a topic in an unstructured way. They tell us about the stuff that's important to them, and we don't bore them with lots of irrelevant rating scales. In theory anyway ...

PS. Very excited to have stumbled across your blob Gillian :)

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