There's something about the Conservatives current poster campaign that’s quite clever. The slogan is refreshing and unexpected, which is good initially, but then you realise it doesn’t mean all that much. The real strength of the posters is the hand-written style. Because it’s handwritten it looks ordinary, honest, almost like the handwriting of someone you know. It is hard for handwriting to look like propaganda, it is undesigned and human by its very nature. The handwriting is also distinctively ‘not posh’, and in some of the posters barely joined up. The posters also look highly distinctive and ‘no nonsense’ versus commercial billboards. All of this adds up to quite appealing posters in semiotic terms and they are certainly much better than Labour’s.
But my problem with the Conservative posters is the poisonous message which adds a sinister undertone to ‘Are You Thinking What We’re Thinking’. My particular least favourite is the ‘How would you feel if a man on early release attacked your daughter’. And there are the other focus-group-garnered buzz words of ‘matron’ and ‘asylum seekers’.
I agree with the Archbishop of Canterbury in his condemnation of negative campaigning. It plays on superficial and inflated fears without addressing real moral questions such as the obligations we have towards vulnerable people and especially children.
After hearing about the Eco-tax which the Green would like to instate instead of VAT I am considering joining the Green Party. Fear I am about 4 years too late to be of use to them though.